MY EXPERIENCES
WHAT I DO
As a Marketing specialist, I’ve had experiences working in digital marketing projects across various fields including PR & Communications, Technology, Education, and Non-profits.
EXPERTISE
Social Media Management
- Developing social media strategies on LinkedIn/Twitter and Instagram
- Managing paid social campaigns
- Measuring and reporting social media performances
Content Creation
- Designing graphics for social media content and internal communications
- Supporting podcast production
- Producing interactive web content
Event Management
- Overseeing guest lists for large events
- Supporting events’ logistics
- Arranging events catering
Website Management
- Keeping website content up-to-date and error-free
- Planning and publishing new blogs for the website
- Overseeing webpage’s SEO components
- Managing the company’s Google My Business profile
Email Marketing
- Managing internal and external email communications, including event invitations and marketing mailers
Market Research
- Performing competitor research
- Providing recommendations according to industry benchmarks
TOOLS I USE
Adobe Creative Suite. My specialty is Illustrator!
Salesforce is a powerful ecosystem that I’m still learning about everyday. I’m taking courses on Trailhead and looking to get certified.
Hootsuite is a brilliant social media management tool that streamlines my day-to-day work.
I love looking at website performance on GA and figure out what is working well and what is not.
Emily's Discoveries 