Experience
London Business School
London Business School is a leading global business school delivering world‑class postgraduate management education and research.
RESPONSIBILITIES
- Manage end-to-end email marketing campaigns that involves content strategy, data processing, segmentation, personalisation, automation and forms.
- Perform on-demand data analysis to produce actionable insights using Excel and SQL.
- Create data dashboards on Power BI to inform stakeholders on comms KPIs
ACHIEVEMENTS
- Improve email CTR by X% YoY
- Produce a quarterly report that inform marcomms strategy
- Create a comms Power BI dashboard
Emily Tran
Timeline: Nov 2023 – Present
Role: Alumni Communications Analyst
I first joined London Business School as an Alumni Digital Experience and Communications Coordinator, which allowed me to dive further into the world of email marketing and digital platform.
After a year, I pivoted into a new and exciting role of Communications Analyst, where I was able to work with data a lot more and translate raw data into insights that inform decision making for our department’s marketing and comms strategies.