WHAT I DO

As a Marketing and Analytics specialist, I’ve had experiences working in digital marketing, communications, and data projects across various fields including Education, Tech, PR & Communications, and Non-profits.

EXPERTISE

Marketing Automation

  • Design and maintain marketing automation journeys across email and related channels.
  • Define audience segments and targeting rules to personalise content at scale.
  • Run ongoing A/B tests on content, timing and cadence to improve engagement and conversions.

Data Analytics

  • Collect, clean and combine data from email platforms, web analytics and CRM tools.
  • Manage the ETL (Extract, Transform, and Load) process
  • Provide on-demand data analysis and stats
  • Visualise trends and insights in a clear, non‑technical way to support decision‑making.
  • Tools: Excel, Power BI, SQL, Python, Google Analytics 4 (GA4)

Website Optimisation

  • Analyse on-site behaviour, funnels and traffic sources to understand how users navigate key journeys.
  • Planning and publishing new blogs for the website
  • Overseeing webpage’s SEO components
  • Collaborate with designers and developers to implement changes to layout, copy and calls‑to‑action.

Marketing and Communications Strategies

  • Developing social media and content strategies across LinkedIn, X (Twitter) and Instagram, from messaging to visual direction.
  • Designing on‑brand creative assets in Adobe (social graphics, banners and campaign visuals) to support organic and paid activity.
  • Managing paid social campaigns and reporting on performance, using insights to refine targeting, creatives and future content plans.